While each of the Marketing Ps are extremely relevant in today’s business landscape to achieve your goals, we can’t help but feel that one is most important. People.

There is no denying the power of great marketing. Many brands have successfully reinvented themselves through strategic branding, creating revitalized campaigns to suit their new goals and target market. The rise of beef jerky, however, is unlike most product revivals we’ve witnessed over the years.

Getting noticed amongst the social clutter can be challenging. While scrolling through our Instagram feed, we pass by hundreds of posts and every so often come across something that makes us stop and engage. What is it that makes these posts unique? Here we share the simple, yet effective anatomy of a great social post. In just five easy steps your next post can be the one that makes your audience stop scrolling.

How many times a day do you check-in on your social media accounts? Once a day? Over your lunch and coffee breaks? A goodnight scroll through your feeds? On average, Americans check their Facebook, Instagram, Twitter and other accounts 17 times a day (that’s at least once every waking hour!)

In a previous post, we touched on items to include on your business’ New Year’s resolution list, but today we focus on personal resolutions. The first item: unplug.

Tactics take time, money and resources to execute. At the end of the day, every entrepreneur wants to maximize their return on investment for their marketing dollars. So, what’s the quickest route to profitability through wise investments? Having a thoughtful marketing strategy based on research, reflection and purpose.