Suite Life Blog: Trends

Gain Earned Content with an Influencer Campaign

Gain Earned Content with an Influencer Campaign

Posted by Suite 203

Earned content or media is publicity generated via a 3rd party. It is based on sharing information and includes reviews, social media mentions and interactions, and published mentions in other formats like print or broadcast.

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The Best of Both Worlds: Five Steps to Follow for Successful Brand Collaborations

The Best of Both Worlds: Five Steps to Follow for Successful Brand Collaborations

Posted by Suite 203

“It takes two to make things go right… it takes two to make it out of sight!” With the rise of brand collaborations in the past few years, the idea that two is better than one has never been more apparent. From the automotive industry to tech, food and beverage to fashion, many brands are looking outside of their industry to partner with a like-minded brand in order to offer a new, exclusive, buzz-worthy version of their product or service.

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